Dive summary: 

• Rockpack, a London-based startup, is developing a video curation platform to help users sift through the sea of online videos; the concept is based on the "Pinterestization" of the Internet -- the consumer trend towards expressing one's self through images and videos. 
• The company is backed by just a few million and the end product will be an iPad app in which users can create custom video channels that they can dress up with themed imagery and Instagram photos. 
• The app will launch will thousands of pre-set Rockpack channels and users will be able to share their channels through social media like Facebook and Twitter. 

From the article: 

"Among Rockpack’s initial partners are CollegeHumor, National Geographic, Universal Music, Warner Bros. and Topshop. The company is touting its ability to help these companies monetize their content on the Web, during a time when many are questioning YouTube’s ability to do so. But CEO Sofia Fenichell emphasized that that Rockpack is complementary to YouTube (while perhaps subtly tweaking its faults)."