Dive summary:
- In an effort to target men who choose video games over TV, Comedy Central is launching CC: Stand-Up App which features a livestream of new content and a suggestion feature.
- The app is ad-supported and attempts to create a smooth interface that strives to recreate the experience users get with YouTube.
- CC: Stand-Up app offers an advantage to most comedy videos in that they are professionally produced and not shot with a cell phone in a dark cellar.
From the article:
"Comedy Central's new programming this year reflects its symbiotic relationship not just with stand-ups but with Web video in general. Veteran comic Daniel Tosh not only has bragging rights to the most popular show on the network—the most recent new episode drew 2.26 million viewers, more than tripling Comedy Central’s prime-time average for the week—but Tosh.0 also happens to be a show built around online video. Moreover, the stars of Comedy’s biggest scripted show in recent years, Workaholics, got the network’s attention with a Web series. Comic Amy Schumer’s new show (April 30) is an outgrowth of her CC Studios-produced Web series, and there are plans to launch a linear TV show based on Funny or Die’s Drunk History."
