Dive Brief: 

• Sprint has launched a series of digital video spots to help promote its Small Business Solutions group to small businesses. 
• Competitors Time Warner and Verizon have been running TV spots to reach small businesses, but Sprint wants to reach those potential customers where they conduct research online. 
• The spots, all running in March, are now on YouTube, with promotions posted to Sprint's Twitter and LinkedIn accounts. 

Dive Insight: 

Sprint is best known for its consumer products, so it is a challenge for them to break into the B2B arena with the Small Business Solutions group. The decision to go online versus TV was as much a resource decision as it was a strategic one. B2B buyers do research online before making any decisions, so even if Sprint had a TV presence, it would be necessary to have one online, as well.