Dive summary:
- Sports Illustrated is launching its first-ever live video series from any Time Inc. brand with "SI Now Powered by Ford," a daily 30 minute video for SI.com at 1:00 pm ET.
- The daily series, hosted by lead anchor for SI video content Maggie Gray, will feature a rotating cast of the magazine's writers and newsmakers.
- Ford is hoping to build brand awareness for their vehicles that most appeal to SI's target audience, 18-34 year old males.
From the article:
"Sports Illustrated, part of Time Inc., created a video unit in 2010 and produces about 50 original videos each week, according to executives. It has streamed live events such as "SI Swimsuit Live 2013," a one-hour red carpet special that was simulcast across several partner sites, but "SI Now" is the first regular, live video series from any Time Inc. brand, they said."
