Dive Brief:
- Yahoo announced this morning that Tumblr Sponsored Posts will be seamlessly promoted across Yahoo and Tumblr, reaching over 800 million monthly visitors.
- The Sponsored Posts will now be available through Yahoo Gemini, a marketplace launched earlier this year for native and mobile advertising.
- Ads will still contain native Tumblr elements, like reblog and follow, but will appear in more places across Yahoo.
Dive Insight:
The move to offer Tumblr Sponsored Posts through Yahoo Gemini will increase exposure for a social site that so far has been fairly self-contained. Expanding the options for sponsored posts could be the revenue stream Yahoo has been searching for since acquiring Tumblr if it is handled properly and the ads are effective.
