Dive Summary:

• Kellogg's Special K has opened up a physical shop in London that allows customers to pay for snacks using social currency in the form of tweets.
• The shop, where girls in red dresses check customers' tweets to initiate transactions, was set up to promote the brand's new Cracker Crisps.
• The shop also features a "community noticeboard" where social media reactions to the space are displayed.

From the article:

"... ‘The Tweet Shop’ in Soho’s Meard Street, London, wants customers to put away the cash and pay for their goods in “social currency”. To purchase a packet of crisps all customers need to do is Tweet a message about the low calorie snack. ..."