Dive Brief:
- Apple announced Thursday it will be holding a "special event" March 9 in San Francisco.
- Though limited details were revealed, the event will likely showcase the Apple Watch, which slated to go on sale in April.
- Apple Watch was originally announced in September, but rumors circulated that Apple wanted to improve the battery life before letting the wearable go on sale.
Dive Insight:
Apple has been gaining marketing momentum for the smart watch's launch in April. Most recently the brand secured a 12-page spread in the print edition of Vogue, undoubtedly a move to market the watch as fashionable— not just functional. A frenzy is guaranteed each time Apple launches a product, so expect big coverage over the "special event" in March. The success of the Apple Watch could determine the future of wearables over all, so marketers should pay attention.
