Dive summary:
- An anonymous source says Facebook will reveal that video is coming to photo-centric social network Instagram at a press event on June 20.
- The news comes three weeks after journalist Matthew Keys broke the news that Facebook was testing video for Instagram internally.
- The quick popularity of Twitter's Vine video app is incentive for Facebook to enter the market; video for Instagram will likely be similar to Vine with five to ten seconds.
From the article:
"There could be another reason for adding video to the service: it’s a very attractive medium for advertisers and marketers.
Of course, Instagram is not running any ads yet — in fact, Facebook and Instagram got a lot of heat over changes in their terms of service in December over how it could implement advertising services in the future — so much heat that they rolled back the ToS and apologized. And in Facebook’s last quarterly earnings call, CEO Mark Zuckerberg made a point of noting that while big brands were interested in advertising on Instagram, for now there were no plans to implement this. (That’s not to say that Instagram is not already a substantial marketing platform for brands.)"
