Dive summary:
- Sony Playstation has announced the hiring of BBH New York as its lead creative agency after a review.
- The hiring of BBH marks the end of a 6 year stint with Interpublic Group's Deutsch Los Angeles.
- The account will be a lucrative one for BBH New York as PlayStation spent approximately $56 million on media in 2011.
From the article:
"'All of the participating agencies… presented outstanding ideas during the process,' said Guy Longworth, svp of PlayStation brand marketing. 'But after careful consideration, BBH New York is the best partner for our business.'"
