Dive Brief: 

• Facebook and Twitter ads partner SocialCode has tapped Colin Sutton as its new VP of client services. 
• Sutton will be responsible for growing and retaining the client base and managing account teams in New York and Chicago. 
• Sutton is an agency veteran and served as U.S. social media director at OMD and managing director at M80 before landing at SocialCode. 

Dive Insight: 

One of the most interesting things about Sutton's move was his admittance that agency life was too much about efficiency and not enough about innovation and creativity. Hopefully, his new position will allow him to exercise more innovation and creativity to help SocialCode compete.