Dive Brief:
- Salesforce announced Tuesday that Social Studio, it's multifunctional social media tool, has been fully integrated into its enterprise Marketing Cloud.
- The integration will allow social features to be a part of all Salesforce's major products.
- Social will now have a direct link to service and sales—meaning a service inquiry can be directly forwarded to Service Cloud and the team can respond within the platform instead of on public social forums.
Dive Insight:
Fully integrating social tools into all aspects underscores how important social media and social media marketing has become. It's now another critical avenue of communication that Salesforce is making a priority within its enterprise Marketing Cloud offerings. This could help Salesforce pull ahead of competitors in the industry like Adobe. Tools like Social Studio undoubtedly help marketers do their job better, but if Forrester's predictions hold true—will these platforms stay relevant for much longer?
