Dive Brief:

• According to SocialFlow research, total social reach for media companies grew 236% year-over-over from March to 2014 to 2015.
• The same research that found media companies’ reach per Facebook post increased 67% over the same timeframe.
• These impressive numbers have been attributed to the quality and relevance of content media and entertainment companies post to social media.

Dive Insight:

Marketers would love to crack the box that reveals how to get audience engagement on social media. According to a VentureBeat article, only 1% of social media posts have any impact at all. At the same time one business sector is seeing great social media results – media and entertainment. And the reason for these results very possibly just points to a strength of those sectors, highly relevant content to the target audience that also very high quality.

Research from SocialFlow (with a dataset of eight million organic social media posts) found that the average reach for media companies’ Facebook posts rose 67%  and engagement 44% year-over-year from March 2014 to this year, and even more impressively total social reach by media companies increased 236% over that same timeframe.

Jim Anderson, CEO of SocialFlow, told VentureBeat, “It’s clear that media companies are producing more, and better, content than most marketers. Just look at your own News Feed and you will probably see that.”