Dive Brief: 

• A survey from BIA/Kelsey has revealed that social media is the top media spend for small to medium sized businesses. 
• According to the survey, 74.5% of SMBs now use social media to advertise or promote their business, which up from 71.1% last year. 
• SMBs are spending on average 21.4% of their total media budgets on social media— more than any other media including print and outdoor advertising. 

Dive Insight: 

The reasons for social media's takeover of SMB media budgets is pretty clear. Social media is easily accessible and inexpensive, and that can't be said for other media avenues. In the future, the percentage of budget devote to social media is likely to grow considerably as more SMBs realize its value.