Dive Brief:

• A report from The Economist and Marketo shows that 80% of CMOs plan to utilize technology to engage customers in the next three to five years. 
• Social marketing technology tops the list of investment plans with nearly 40% planning to invest in the next three to five years. Also high on CMO's investment list in the coming years is mobile, analytics, and email.
• Although the plan to invest is high, only 30% of CMOs currently "strongly agree" with the statement that they are currently using technology to engage customers. 

Dive Insight:

It's encouraging that so many CMOs recognize that marketing technology is a worthwhile investment. Though the gap between those planning to utilize technology and those actually utilizing is still quite broad, time will tell whether the plans are wishful thinking or if in five years these CMOs will all be invested in technology.