Dive Brief: 

• Spredfast, a social marketing company, has secured $32.5 million in Series D funding. 
• CEO Rod Favaron describes Spredfast, founded in 2008, as part of a "third wave" of social marketing tools that, rather than just help users listen or publish, helps brands have real conversations. 
• The average Spredfast customer has 120 employees and manages the social presence of "40 brands or initiatives across 200 accounts." 

Dive Insight: 

A company founded in 2008 may struggle with staying relevant in such a fast-changing field as social marketing. Spredfast seems to be doing a standup job of keeping up with trends and looking to the future. The recent round of funding shows the company was able to convey its relevance to investors.