Dive summary:
- Budweiser Brasil's new product, the "Buddy Cup," allows users to become Facebook friends just by clinking glasses.
- The cups have special chips that connect to Facebook, but are really more about displaying brand creativity than functionality; the reality of being Facebook friends with every person you've toasted in a bar isn't that appealing to consumers, especially women.
- Other examples of similar brand creativity include Heineken's "smart" bottle that houses lights that respond to the environment and Heinz' musical spoons.
From the article:
"Realistically, a 'Buddy Cup' probably isn’t cheap either. And can you imagine if all cups in bars connected to Facebook? You’d have a lot of creepers as Facebook friends, that’s for sure. A 'social' beer cup is probably not something women would ever want."
