Dive Brief:

• Marin Software has released a report that shows that search and social ad integration in campaigns doubles conversion rates. 
• Revenue per click also jumps 26% as a result of the integration, as opposed to when search and social ads are used on their own. 
• When looking at the conversion rates of only customers who clicked on social, the conversion numbers were four times as high for those who clicked on search and social. 

Dive Insight: 

This study from Marin is yet another underscore that marketing campaigns should be focusing on multiple areas and — when possible — integrating tactics to drive conversion. It's common knowledge that using different mediums will toss a bigger net to find customers, but it's interesting to see that integrating search and social can increase conversion and revenue per click, as well.