Dive summary:
- For the past eleven years, Snapple has been printing tidbits on each bottle cap; as a promotional tool, the brand is bringing those facts to life with "Snapple Re-EnFactments."
- The reenactments are all digital content that includes YouTube and Vine videos, an illustration,an infographic and a recipe.
- From May until the end of the year, Snapple plans to release about one Re-EnFactment a week; the first installment was a video with culinary artist Jimmy "Art Chef" Zhang's interpretation of "Real Fact #760: A dolphin sleeps with one eye open."
From the article:
"Each Re-EnFactment gives fans the opportunity to like, tweet and pin.
The brand has 2.8 million likes and 55,000 followers. It is using a variety of hashtags to push the promo, including #RealFact. Plus, as it releases new Re-EnFactments, Snapple is also changing its Facebook cover photo to coordinate."
