Dive Brief:
- Snapchat's first-ever ad ran this weekend and in keeping with the October spirit it was creepy.
- Universal Picture's ran the ad for the upcoming film "Ouija" based on the classic spooky board game.
- Rather than have the ad be a native-style "snap," the term for a disappearing message, the Ouija ad was a 20-sec movie trailer that could have aired on other platforms.
Dive Insight:
The ad ran under the 'recent updates' section of the app, where users place their 'stories.' Although the short trailer was edited to seem a bit more like a Snapchat style video, the piece could have appeared on any platform. Other brands will likely be watching to see how the Ouija ad is received to make their own potential plans for the app.
