Dive Brief:

• Snapchat has been in talks with advertisers and media companies about developing a new service called Snapchat Discovery. 
• Snapchat Discovery would deliver news and ads to users, and would be the platform's first step into monetization. 
• The service — which would allow users to watch self-destructing videos and read articles just like they would view a 'snap' —is expected to debut this November.

Dive Insight: 

Snapchat's popularity has put it on advertiser's radars for a while, but there hasn't been an avenue to reach the users. Now that Snapchat Discovery is coming, brands will now have a way to reach young, active users. The app will be able to prove its value through the program as well — which could be attractive to investors.