Dive Brief:

• Facebook hit four billion daily video views earlier this year, and according to one insider Snapchat has hit that mark as well.
• The International Business Times, citing a source close to the company, explained the views are based on Snapchat’s “Live Stories” feature that's made up of user snaps culled from events around the globe.
• Recently, the messaging app has faced scrutiny from marketers with a “viewable” video ad standard of less than one second.

Dive Insight:

Video on social media and mobile devices is a major content and marketing trend, and Facebook, leading the pack, reached four billion video views per day earlier this year.

Now, according to an industry insider, Snapchat has also reached that milestone based on its “Live Stories” feature, the International Business Times reports. It hit two billion video views per day in May and passed three billion a little over a month ago. The latest benchmark illustrates a major growth trend for “Live Stories,” which are videos curated from users and show up next to users' friends as well as content from Snapchat’s publishing partners.

Snapchat has undergone some pushback from marketers purchasing video ads on the platform with a policy that charges advertisers for video ads that are viewable for less than a second. The amount is less than video ad standards per the Media Ratings Council and Interactive Advertising Bureau dictating ads must be viewable for two seconds. One thing Snapchat does offer marketers is a full-screen video ad with its vertical format.