Dive Brief:
- The next wave of media on popular social app Snapchat may be hard-hitting news.
- Mobile video news organization NowThisNews has been using the app since the launch of its latest feature, "Stories," which allows users to create a series of videos and images that can be viewed for 24 hours versus the typical 10 seconds.
- NowThisNews plans to run a story exclusively on Snapchat documenting the life of a yet-unnamed Congressman during the shutdown.
Dive Insight:
When an app is as popular as Snapchat, it's only a matter of time until brands start jumping on board. The "Stories" feature has really opened the door for publishers and brands to reach Snapchat's highly sought-after audience. Likely, it's a move to help the mobile app monetize in the future.
