Dive Brief:
- Snapchat is working to persuade brands to shoot videos vertically—a departure from the traditional landscape filming practice.
- Apps like Snapchat are accessed from the default vertical view on mobile phones, meaning any content shot in landscape will appear in the middle of the screen with blank space above and below.
- Snapchat is meeting with top agency creatives and CMOs for a variety of reasons, and the company announced it will include discussions about vertical video in those conversations in an effort to convince brands to adopt the change.
Dive Insight:
The perspective from which video is shot could seem like a trivial concept to those outside the issue, but it's bigger than just user preference. Brand content shot vertically could send the message that a brand is not tech savvy and "out of the loop" when it comes to utilizing the popular app. If users can figure out that videos need to be shot vertically, brands should be able to learn to change as well.
