Dive Brief:

• At the Daily Mail/Elite Daily Digital Content NewFronts announcement Thursday, Snapchat debuted its newest ad product , 10-second video ads. 
• The short clips are available at two cents per view, earning the name "Two Pennies." 
• Brands that utilize Snapchat Discover — its storytelling portal — now have another way to generate revenue from the app. 

Dive Insight: 

Advertising has been available on Snapchat for some time, but this is the first time publishers will benefit from an ad product. More publishers will be able to justify using Snapchat as a tool now that there's potential to earn revenue with the stories. The more publishers that use Snapchat — the more potential the app has in gaining advertisers as well.