Dive Brief:

• Smartphones now account for 75% of the mobile market, according to recent data from comScore, a digital analytics company.
• That number is up 10% from a year ago, and 73% from a decade ago.
• Apple scored as the most popular device, making up 41% of the market; followed by Samsung, at 29%; LG, at 7%; Motorola, at 5%; and HTC, at 4%.

Dive Insight:

This increase comes at no surprise, as mobile app use and mobile advertising continue to spike. Andrew Lipsman, the vice president of marketing and insights at comScore, said the number of people who own no type of mobile phone is so miniscule that it doesn't deserve mentioning.

Marketers have been quick to make the transition from the stagnating desktop format to the ever-rising mobile platform.