Dive Brief:

• E-commerce sites have seen a surge in smartphone visits, according to new data from MarketLive. But those visits aren't converting.
• According to the report, smartphone e-commerce site visits grew 269% year-over-year for Q1—resulting in 27% of all traffic. 
• Despite heavy traffic, nine out of 10 smartphone carts are abandoned. 

Dive Insight:

Clearly, e-commerce marketing is succeeding in drawing users on smartphones, but that means very little if the surge in traffic doesn't affect conversions. This problem is likely attributed to the clunky nature of making a purchase on a smartphone with many retailers' sites. Creating easier payment options and educating users on the process could help increase conversions.