Dive summary:
- The Wall Street Journal and Vistage International took a survey of 835 small businesses on their perceptions of social media platforms and how those platforms help their business.
- Findings showed that only 3% of respondents saw the potential benefit of Twitter for their businesses while 41% saw the potential value in LinkedIn, 16% in YouTube, and 14% in Facebook.
- With often little time to devote to social media, small businesses are gravitating to whichever social media platforms result in the most click-through or sales.
From the article:
"The findings illustrate the challenges facing Twitter in demonstrating to small-business owners the benefits of using the short-messaging service to reach customers. Twitter says it is just beginning to court small businesses, which make up the bulk of U.S. companies, and are an important revenue source for many tech giants, including Google."
