Dive Brief:
- In the past six months, six women have been named to chief creative officer positions at agencies—helping to address the gender disparity in ad leadership.
- FCB, Young & Rubicam, Wieden + Kennedy, Ogilvy & Mather, and Wunderman have collectively appointed six women to leadership positions in creative departments.
- According to the 3% Conference—held to highlight the fact that only 3% of creative leaders at the 2004 Communications Arts Advertising Annual were female—the number of female leaders has since risen to 11%.
Dive Insight:
Certainly, the gender disparity hasn't been rectified, as 11% is clearly not close to equal. That being said, the industry has made strides to empower more women in leadership positions.
The Cannes Lion awards appointed more female judges this year—a move that helps the visibility of women in the industry. There is also a growing trend of women moving into ad tech positions at places like AOL.
