Dive Brief:

• Siemens, the U.S. branch of German global manufacturing giant Siemens AG, debuted a new campaign last week that harnesses the power of wind to showcase the company's wind energy capabilities. 
• The campaign, which debuted at an anniversary event in an Iowa town where Siemens has a wind turbine blade manufacturing plant, includes TV, online video, and print ads, and features Siemens employees. 
• The manufacturing giant is hoping that highlighting the wind energy part of the business and how it helps the economy and society will increase brand awareness. 

Dive Insight: 

Alternative energy sources like wind are a hot topic right now. Siemens is also utilizing the approach to show how the company benefits local communities in Iowa by creating jobs in a growing field. Both of these should bring a positive, localized spin to the corporation's brand image.