Dive Brief: 

• Cable channel Showtime is delivering mobile ads for its drama Homeland in a way that goes beyond sight and sounds to incorporate another sense —touch. 
• The mobile ads include trailers for the upcoming season of the drama, and will include 60 bombs that will make mobile devices vibrate to simulate the experience. 
• The new campaign highlights the feature called tactile effect, or haptic technology, that utilizes an Android smart phone's internal motors to create a vibration. IPhones don't currently have the technology for the tactile effect.

Dive Insight: 

Incorporating vibration and touch into a mobile campaign takes advertising a step further into our increasingly 3D world. While a playing video might not necessarily grab the attention of the user— a vibrating phone most certainly will. Bomb simulations are a great use of the technology and it'll be exciting to see what comes in the future for the feature.