Dive Brief:
- CEO Mark Zuckerberg announced Wednesday that Facebook now has 4 billion daily video views.
- That number is up 1 billion from the last report in January, and has quadrupled since a report in September.
- Current reigning video royalty YouTube last reported it had 4 billion daily video views in 2012, but it hasn't updated those numbers since then. These close numbers raise questions about whether or not Facebook could take the video crown as the new leader.
Dive Insight:
Facebook's relatively young video business has exploded over the last few months. YouTube, which has been around since 2005, may have some cause for concern.
An important distinction, however, is the fact that Facebook counts a video view after just 3 seconds, including autoplay. YouTube's view standards are a bit more stringent on time watched, and the platform doesn't employ autoplay in the same way.
