Dive Brief:

• If Sen. Jay Rockefeller has his way, the Internet Corporation for Assigned Names and Numbers will reject the domain ".sucks" in its generic top-level domains expansion. 
• Rockefeller argues that .sucks will only be used to unfairly defame individuals, organizations, and businesses. 
• Proponents of the domain say it will inspire debate, and the largest gTLD applicant, Donuts, points out that the word "sucks" is already in use in tens of thousands of registrations — and used in a positive manner, as with www.bullyingsucks.com. 

Dive Insight: 

Rockefeller has a point about the potential misuse of the .sucks domain. The problem with putting a stop to that particular domain, however, is that this type of behavior is already occurring online and won't stop with .sucks being barred. There are plenty of anti-brand Twitter accounts, for example. Donuts' point is fair, as well. There are many people and organizations who could put the domain to good use — but they are likely far outnumbered by those who would use it to do harm.