• Recently, a survey by SellingPower revealed that 55.1% of respondents said their companies forbade their salespeople from blogging.
• Salespeople are the ones that know your products, and if they are entrusted to interact with the customer, they should be entrusted to write a blog post.
• Getting your salespeople online shows customers that you trust your reps, and promotes a culture of honesty and openness that prospects value.

From the article:

I happened to see a poll result from SellingPower and just about had a stroke when I saw the result. The question is Should Sales Teams Blog? Here are the results: Are you kidding me? 55.11% of companies forbid their sales people to blog? First of all… if that’s the case with a company I’m thinking of doing business with, that’s enough to change my mind. Here’s why: Honesty – Inherently, this means that the salespeople can’t be trusted to …