Dive Brief: 

• Facebook has introduced new features that will let users have a bit more control over what appears in the news feed. 
• Users will be able to see how much certain friends or brands are appearing in their feed and options to dial down what appears from certain people or pages. 
• The features will offer more choices between items appearing in the feed and completely unfollowing. 

Dive Insight: 

Brands on Facebook will have to be even more diligent than before about content that is shared on the site. With the new changes, it might actually be easier for pages to identify if they're over sharing— or just have a poor Facebook strategy in place. Marketers that are already approaching Facebook correctly shouldn't be too worried, but it's just a reminder to be strategic.