Dive Summary:

• Nick at IncomeDiary deconstructs the success of Seth Godin's blog, explaining why the marketing thought-leader was able to build the following he has and what others can learn from his work.
• Attention to voice and keeping messages short art important, as is an understanding of traffic as a symptom instead of an end-goal, according to Nick.
• Lists and coined terms can also go a long way in building a successful blog.

From the article:

"... Godin’s blog is successful because it’s weird. It’s a 'purple cow' – a term he popularized that describes 'something phenomenal, something counterintuitive and exciting and flat out unbelievable.'

Below, I’ll break down what Godin’s doing that’s so phenomenal, counterintuitive, and flat out unbelievable. ..."