Dive Summary:
- Investor Growth Capital led a $20 million round of Series C funding for the SEO company Conductor, which provides consultation to clients, including FedEx, BestBuy, Siemens, and General Electric, to help them understand their search rankings and competition.
- CEO Seth Besmertnik said that Conductor's revenue has grown 300% this year.
- Bermertnik also indicated that he sees opportunities for Conductor to expand to new areas where videos, images, and website content are accessible.
From the article:
"... Conductor’s Searchlight product helps companies understand where they sit in relevant search results, where their competitors sit, and how they can improve their rankings. Customers include FedEx, BestBuy, Siemens, and General Electric. CEO Seth Besmertnik said revenue has grown 300 percent in the last year. ..."
