Dive summary:
- Location data collected from mobile and GPS devices can allow Sense Networks algorithm to choose ads for specific people.
- Current aim of Sense Networks is to create an ad for games based on where someone travels.
- Sense Networks chief executive David Petersen foresees his company’s algorithm determining such detail as if someone favors Target or Lowe’s or avoids McDonald’s or golf courses.
From the article:
Not surprisingly perhaps, Petersen thinks location-based smartphone advertising is about to explode. Not only is it cheaper than traditional forms of marketing such as newspaper ads, but there is a big shift by consumers away from browsing on desktop computers to browsing on smartphones and tablet computers.
