Dive summary:

• When you are doing for-sale-by-owner on a home with a $35 million price tag, you have to get creative.  In the article, DeeAnna Staats outlines the tactics she has used with her Carbon Mesa Estate.
• She spent ~$25,000 on an iPad app + 10 iPads with tours of the house, and sent them to potential buyers and real estate firms.
• Staats also hired a Hollywood director to shoot a 4 minute concept video entitles, "The Spider and the Fly", showing potential buyers what their life might be if they purchased the house.

From the article:

If being Cher doesn’t generate enough marketing buzz to sell a $41 million Malibu estate, and for Cher it hasn’t, what can your average person with more than one name employ to sell a wildly overpriced Malibu mansion?

For interior designer and budding restaurateur DeeAnna Staats (lots of vowels, yes, but still two names), it all begins with the iPad. And, as with every great Hollywood story, goes fantastically over the top from there.