Dive Brief:
- For the first time since 2012, when Marissa Mayer took over as CEO, Yahoo is experiencing a year-over-year growth in revenue with a 1% growth.
- Also for the first time— search ads have surpassed display ads at the number one earner for Yahoo's portal.
- Revenue from search ads grew 4% over last year hitting $452 million while display ads fell 5%.
Dive Insight:
Despite the naysayers, Mayer finally has revenue back on the uphill climb —regardless of which ads got Yahoo there. Yahoo has been scrambling with new acquisitions, new products, and new strategies ever since Mayer's appointment, and it finally looks like it is paying off.
