Dive summary:
- Food delivery service, Seamless, is offering $7 to each new Facebook like in hopes for repeat customers during frigid winter months.
- Studies on Facebook fan-acquistion typically place the going rate at between $1 and $4 a piece making Seamless' $7 seem risky.
- Seamless is not the first to offer free food for Facebook like as Taco Bell and Burger King have done the same, although with much lower price points.
From the article:
"Since it's 10 degrees outside and people are cocooning, we thought it'd be a great time to do this," he said. "During this time of year, we have order sizes that are larger than average. People are ordering in not just for themselves but also their spouses, kids and friends. So $7 is a sweet spot for us. It's not giving away the farm, but it will attract people to try our service for the first time."
