Dive Brief:
- SapientNitro acquired digital creative boutique Campfire, continuing its acquisition spree over the past few years.
- Campfire will help SapientNitro further diversify by adding its creative agency services.
- Previous acquisitions include German mobile shop Clanmo, London-based D&D Holdings, Portland's Second Story, marketing analytics firm mPhasize, and Hispanic marketing shop La Comunidad.
Dive Insight:
It was Campfire's film roots that really drew SapientNitro to its flame. The co-founders are the creators of the Blair Witch Project. Expect to see some truly creative video work now that Campfire's cinematic talents are under the umbrella of Sapient's offerings..
