Dive Summary:
- Following recent legal losses to Apple over patents, Samsung launched a series of ads this week promoting the Galaxy S III and targeting the iPhone 5.
- Full-page ads, which began appearing in print last weekend, list the Galaxy's features alongside those of the iPhone 5.
- Ken Segall an ad guru who worked on Apple's "Think Different" campaign criticized Samsungs approach for targeting Apple users and "telling them they're idiots."
From the article:
"... In a round of ads that began this week, Samsung takes direct aim at Apple, claiming its Galaxy phone is a better choice than the new iPhone 5.
While going after a competitor in an ad is not a new technique, the tone of the Samsung ads is decidedly sarcastic for a technology company emerging from a $1 billion defeat in the latest patent battle between the two companies. ..."
