Dive Brief:

• South Korean tech brand Samsung tops this years list of "Breakaway Brands" from Landor Associates. 
• The list ranks brands by increase in brand strength based on its three-year analysis of data from the BrandAsset Valuator U.S. database and secondary research from Wake Forest University's School of Business. 
• Samsung increased brand strength by 146% from 2010 to 2013— grabbing the brand top honors and the only ranking for a tech company. 

Dive Insight: 

Samsung has been ascending ever since the introduction of the Galaxy mobile phone series, the first smartphone to really rival the iPhone. No other tech brands broke the top 10—Samsung is joined by Chex and Puffs in the top spots.