Dive Summary:
- Salesforce announced that it is rolling out a new cloud-based marketing tool called Marketing Cloud, which will enable users to access a variety of social media monitoring and engagement features.
- The subscription-based service will provide a main dashboard with tools for listening to specified conversations, as well as creating advertisements and posting them to social networks, targeting users by age, location, marital status and other details.
- Many of the features come from technology implemented at Radian6 and BuddyMedia, both of which have been acquired by Salesforce within the last two years.
From the article:
"... Salesforce wants marketing departments to use the cloud - which it calls Marketing Cloud – to seek out and listen to its target audience, and tailor their marketing campaigns in both content and the way adverts are delivered.
Social networking plays a major part as Salesforce continues to push its social Chatter business social networking offering into all its products. ..."
