Dive Brief:
- Salesforce and Omnicom have announced a new partnership that will give the holding company's agencies access to the Salesforces full product line.
- Annalect—Omnicom's data, technology, and analytics arm— will handle the new offering including Salesforce's marketing cloud offerings, CRM, customer service, and development.
- The new technology will be used to share customer data across all departments, which helps connect the dots and enrich the sales experience.
Dive Insight:
The deal underscores agencies continued migration to tech and cloud solutions to service customers. The marriage between companies like Salesforce and Omnicom seems to be an easy one, and it would not be surprising to see more deals like these fall into place in the near future.
