Dive Brief:
- Sales tech software has seen a boom in recent years, with marketing tech firms like Hubspot introducing sales software and startups like ToutApp pulling in $15 million in Series B funding.
- The trend in sales software pulling from marketing tech software and repackaging them for sales representatives to use is a big deal as sales had been sidelined for sometime in the tech race.
- Some of the most valuable features sales reps can put to use include tracking email campaigns and lead scoring that have traditional been utilized for marketing.
Dive Insight:
More than ever before, the marketing funnel is increasingly becoming intertwined with sales, leveraging technology and data to improve their work. Any disconnect only confuses the process; startups and established tech companies are finding success by catering directly to sales reps and not just the marketing department. Digital strategies have helped close gaps between marketing and the end users -- sales software is the next evolution of that trend.
