Dive Brief: 

• A study from Piquora revealed that on Cyber Monday, online sales driven from Pinterest were up 3.6 times the amount over the previous 30 days. 
• The amount of clicks and traffic from Pinterest to retailers remained the same, but purchases skyrocketed. 
• According to the study, the majority of the purchases came from pins that were originally posted 2 days to 4 weeks prior. 

Dive Insight: 

The fact that purchases shot up on one branded shopping day, and particularly that the pins were previously posted, underscores the idea that Pinterest users are essentially building shopping lists on the site. Once marketers better understand this behavior, they can more effectively tailor their messaging to Pinterest users' "save-it-for-later" mentality.