Dive Brief: 

• The bombings in the Russian city of Volgograd that killed 31 people could have some sponsors of the Sochi Winter Olympics changing their plans. 
• With just 38 days to go before the games, it's not likely that any sponsors like McDonalds, Visa, or P&G will pull their sponsorship entirely. 
• Sponsors and marketers could pull back their on-site plans in favor of more remote tactics like social media. 

Dive Insight: 

Any big event like the Olympics poses a certain level of security risk, and the bombings certainly illustrate that. When it comes to the safety of people, it might be the right decision for some sponsors to cancel on-site plans for their executives and customers. On the other hand, the security has been increased and the bombings in Volgograd aren't necessarily connected to dangers at the Olympics.