Dive Brief:

• A new federal ban on TV advertising in Russian could threaten stations in the country. 
• Starting in January, the Russian government is putting into effect a law that will ban all advertising on all paid cable and satellite TV stations. 
• Without the ad funding, as many as 100 stations in the country may be forced to go out of business.

Dive Insight: 

Seeing stories like this one can help advertisers in other countries, like the U.S, appreciate the freedoms they have with channel selection and content. The law is apparently going into effect to 'cleanse' the market and to get rid of channels that were already 'half-dead', Alexey Volin, Russian deputy communications and mass media minister said during a conference.