Dive Brief:
- Digital advertising tech firm Rocket Fuel reported earnings of $85.6 million — a 113% increase from the year prior — for the fourth quarter of 2013.
- For the full year, Rocket Fuel's revenue was $240.6 million for a growth of 126%.
- Despite impressive growth numbers and a recent IPO launch, the digital ad tech firm is still not profitable, reporting a $20 million loss last year.
Dive Insight:
With the launch of the IPO, Rocket Fuel is under serious pressure to be profitable. The growth numbers are certainly promising and under other circumstances would be grounds to celebrate. If the firm can continue the trajectory, it should be able to be back in the black soon.
